BRAND AMBASSADOR PROGRAM
CRAFTED FOR CREATORS
For more than 135 years, John Boos & Co. has stood at the center of kitchens where skill, passion, and purpose come together. Our Brand Ambassadors are an extension of that legacy. They are chefs, home cooks, educators, and creators who believe in the value of quality tools, honest materials, and thoughtful craftsmanship. From professional kitchens to home counters, our ambassadors bring John Boos products to life through the way they cook, teach, design, and create.
OVERVIEW
What it means to be a Boos ambassador
John Boos Brand Ambassadors are trusted voices in the culinary and design community who share our commitment to durability, functionality, and timeless design. They showcase how Boos products support real work, from prep to presentation, and help tell the story of American craftsmanship.
Ambassadors may collaborate with us through:
• Original content and storytelling
• Product education and demonstrations
• Recipe development and kitchen inspiration
• Event appearances and brand features
Ambassadors may collaborate with us through:
• Original content and storytelling
• Product education and demonstrations
• Recipe development and kitchen inspiration
• Event appearances and brand features
MEET OUR AMBASSADORS
Kaleb Wyse
Kaleb Wyse is the creator of Wyse Guide, where he shares comforting, seasonal recipes and practical garden tips inspired by life on his family farm in Iowa. Through step-by-step videos and approachable teaching, he helps home cooks and gardeners feel confident, capable, and excited to make things in their own kitchen or grow their own garden.
Maddison Clement
Maddison Clement is the creator of The Squeaky Mixer, where she develops refined, yet accessible recipes shaped by seasonality and thoughtful preparation. With a background in food media and recipe development, her work blends creativity with precision.
Ross Deutsch
Ross Deutsch is a chef and content creator who focuses on practical technique and bold, simple cooking. Through This Guy Cooks, he shares recipes and kitchen moments that emphasize confidence, flavor, and hands-on cooking at home.
Caterina Cosentino
Caterina Cosentino is the voice behind The Cooking Mawma, sharing family-inspired recipes rooted in tradition and heritage. Her cooking centers on connection, comfort, and the role of food in bringing people together.
Whitney Malish
Whitney Malish is the creator of The Malish Home, where cooking meets lifestyle and entertaining. She shares approachable inspiration for the home, highlighting how well-made kitchen tools support everyday living.
Elina Saiach
Elina Saiach is a culinary creator known for her thoughtful approach to cooking and presentation. Through her work, she highlights the importance of quality tools, intentional preparation, and the everyday rituals that make time in the kitchen meaningful.
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Gillian Simpler
Gillian Simpler brings simplicity and joy to every dish she shares, blending her culinary training with a passion for gluten-free baking and approachable food. Through her content, she celebrates quality ingredients, thoughtful techniques, and delicious meals that resonate with home cooks and food lovers alike.
REACH OUT TODAY
Interested in becoming a brand ambassador?
We are always excited to connect with individuals who align with our values and use our products as part of their everyday work. If you are passionate about cooking, design, education, or craftsmanship and believe in tools built to last, we would love to hear from you.